Hand-drawn sketches are the artwork of yesterday that still has hope – but in children’s hands. Unquestionably, the little one's doodle breathtaking pictures in the most candid way. Surprisingly, even their clumsiest drawings look livelier and moving. They definitely etch emotions and expressions that we can hear out loud. On the other hand, the logos are a bit old and odd for kids to draw. But as for adults, it’s one of the charms they use to attract clients. Sadly, joking around with naivety on the face and hands doesn’t work for biggies who have crossed their teenage years.
Therefore, adding animations is essential to make them look more eloquent. Since we go through life stress, hectic work schedules, aging ailments, and obligatory family ritual customs, drawing by heart is impossible. But at the same time, having a lighthearted logo that inspires your target audience is crucial.
You can also hire an animated logo design services agency to get started. But how do you find one? What traits must you notice in an animator’s firm to sign the contract at once? There are many pros and cons of hiring a logo design company. So, you must have sufficient sound knowledge before taking any step. Below are the 8 best characteristics of a logo company that offers kicking animation knacks:
Do your Research
Begin by diving into insights for the right and best logo design company specializing in high-spirited symbol effects. Please don’t open computer books or churn information from the IT section of the library. Using the internet with a stable internet connection and a hot mug of tea or coffee beside you are enough. And please, do not forget to visit the social media sites of professional animators and their pages. Who knows what exciting things you can learn from there?
Furthermore, the Google images and videos section can help a great deal. It’s like pulling out drawers for files in a public archive. Try to gather the best details for designing a logo with dashing looks and exuberant flairs (animation effects). Be strong-willed and research with the determination that you will assemble the best data pieces ever to be done for high-spirited logos.
Do a Competitor Analysis
The next step is like a sibling of research; you do it directly in the face of your opponents. No, we are not talking about those Wild West duel battles with those 8-round bullet pistols with fancy engravings. Rather, it’s about picking every piece of information you can from your competitors through their websites.
Begin by listing the websites in your journal. Many will prefer the first page only. We recommend you enlist sites from page no. 2 as well. Now nitpick the best ones after going through each website. A good five to ten minutes are more than enough to give you a clear understanding of their professional merits and passions.
Here’s a little brief of what indicators you can include in a competitor analysis:
Step 1: Examine your competitors’ online presence
Step 2: Read online reviews
Step 3: Summarize Every Competitor
Step 4: Speak with clients of rival businesses
Step 5: Employ analysis tools
Step 6: Make a list of their strengths
Step 7: Identify Their Weaknesses
You can catch up with cues that business prompts they’re missing out on their logo. You can be the first one to those entrancing corporate elements for your NEXT BIG emblem if someone ridicules you about scrutiny for a meager miniature drawing – your logo. Just say yes and carry on because cross-examining your rivals can unearth things unimaginable. Fingers crossed!
Visit Animation Websites
The next thing you want to do is visit websites. Ensure your web page landing is smooth as a whistle. Your serene moods should not swing histrionically in the wrong direction but skid on the runway. In this scenario, we’re talking about the loading page of a website, smoothly transitioning pages, colors, special effects, looks, etc. Now glance at the logo design and see if it justifies the website’s smooth performance.
Visit a few sites and note the ones that touch your heart. Please don’t get caught in emotion with nice-looking platforms. Responsiveness, features, and functionality are the main cruxes you don’t want to overlook. If everything is in sync, then know that their symbols are worthwhile. Analyze them closely and check what emblem elements and graces you’re missing on.
Contact Professional Logo Animators
Now it’s time to call or email the experts behind the screen. The first person you will be talking to will be the website representatives. Listen to them before requesting them to connect you with their best logo makers. Make sure your project brief is on the table.
Pick your favorite Logo Type
You can have a long one-to-one discussion with the expert. But if you neglect the intended logo format, then the extended conversation is pointless. Choose Wordmark if you want to keep your logo simple and understandable. Letterforms are perfect if you want to highlight your brand’s name. Letter marks or monograms use text with a graphic (picture). Other popular logo types include pictorial marks, mascots, typography symbols, emblems, and combination marks.
Choose the best Logo Animation Software
Now choose the software you think is best for designing your logo. Remember, every application differs and has specific features and qualities that can significantly affect the logo design. Some of the best options are Adobe Spark, Renderforest, Canva, Design Free Logo, Tube Arsenal, Animaker, and Offeo.
Hire Graphic Designers
Employ a person with proper know-how about the software and how they pull off a symbolic masterpiece from it. You can also contact a logo design agency for the job, but ensure they offer a good package at a reasonable price.
Choose Vector Graphics
We recommend you ditch raster images (pixel bouquets) for vector graphics. The latter has many benefits. They have an infinite resolution that is flexible enough to allow you to modify it according to your need. Other advantages of vector graphics are lightweight, intuitively built, reusable, multipurpose, and extraordinarily realistic.
Make sure your up-and-coming logo is an upgrade to its current version. Add vivid details and blend in modern twists and elegant elements to make it look sassy and trendier. Do a web search to see what tools and magic you will require to create an attention-grabbing animated logo.